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Sunday, May 8, 2011 | 4:14 PM

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Thanks to everyone who has been a loyal reader of this blog. After some consideration, we recognise that we're not generating enough content here to warrant your time, and that many of our posts overlap with those on other blogs focusing on the Japan and Asia-Pacific region, so we won't be posting here any longer. We encourage you to visit our Asia-Pacific Conversion Room blog for a timely dose of news, trends and best practices for advertisers, partners, agencies, developers and users in Southeast Asia.

Introducing the Japan & Asia-Pacific Conversion Room

Friday, September 3, 2010 | 3:27 PM


Google Analytics, Google Website Optimiser, Search Funnels, AdWords Conversion Tracking - these are some of our favourite tools for measuring and optimising conversions on websites.  These tools help you to maximise your returns on investment whether your site exists to share information, generate leads, or make sales.

Today we introduce the Japan and Asia-Pacific (JAPAC) Conversion Room and Blog.  Over the last two years we have seen a tremendous uptake of Google’s conversion products in this region, celebrated many success stories with users, and witnessed the development of local expertise.  The JAPAC Conversion Room aims to inspire JAPAC (and global) online marketers towards maximising conversions through sharing success stories and expert tips from this region.
If you are drawn to digital marketing, optimising for conversions, and have an interest in the Japan and Asia-Pacific region, then head on over to the site now and subscribe to all the latest articles.

Posted by Vinoaj Vijeyakumaar, Google Analytics Solutions, and James Toepfer, Google Customer Marketing Manager

Introducing the Ads Multiplier

Tuesday, May 4, 2010 | 11:13 AM

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Do you find yourself creating templated ads for clients where only a few variables change, such as a city, price or product? With the Ads Multiplier, templated ads can now be produced much faster.

The Ads Multiplier is an open source Google Apps Script for Google Spreadsheets that populates AdWords creative templates with a list of user-provided inputs. With the Ads Multiplier, just input variables, create the templated ad text and run the script to generate a new tab with your final ad creatives. The script is triggered via menu option: Ads Multiplier --> Generate Output.

See the screenshots below for an example of what the Ads Multiplier script can produce for Awesome Airlines, a hypothetical travel client:

Inputs:

Templates:

Completed Ads:


The best way to access and use the Ads Multiplier is through the sample spreadsheet provided here, which includes the example data for Awesome Airlines. Just click on "Use this template" to download a copy of the template into your Google Docs and run the script.You can edit and add new inputs and reuse the template. We do recommend occasionally coming back and getting the latest template from the link here to ensure you have the latest updates to the tool.

For more information on using the Ads Multiplier, please visit the Ads Multiplier wiki.

Upcoming Webinar: For Beginners - Integrating and Using Google Analytics & AdWords

Saturday, May 1, 2010 | 6:39 PM

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Last March, we held Google Analytics Master Classes in Singapore and Malaysia that were attended by close to 900 people. Based on the feedback that we received, we know that many of those who attended want to learn more about integrating Analytics with AdWords. We have planned a series of webinars for this year based on your feedback.

Iris Cheng, a Google Analytics Specialist based in Singapore, will hold the first webinar on Wednesday, 26 May 2010 to introduce new users to Google Analytics. This webinar is designed for beginners who want to learn more about this free measurement platform and how to get started with their settings and implementations. Don’t worry if you have never analysed a website before in your life! This tool will make the job easy for you.

The topics that will be covered in this first webinar for 2010 include:
  • The benefits & features of Google Analytics
  • How to get started with Google Analytics
  • Integrating AdWords with Google Analytics
  • Interpreting AdWords reports in Google Analytics
There will also be a Q&A session after the webinar. This is your chance to have your Google Analytics questions answered by the experts. Please submit your Google Analytics questions here and we’ll try to answer them live during the session.

Are you interested on being on your way to becoming an analytics ninja? Click here to register.

To attend the webinar, you only need a computer with an internet connection and a speaker. The webinar will be held on Wednesday, 26 May 2010 2:00PM - 3:00PM Singapore, Malaysia, and Philippines time (1:00PM - 2:00PM Jakarta and Thailand time).

Google Analytics Master Class Videos now online!

Wednesday, April 21, 2010 | 7:35 PM

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Last month we held 2 successful Google Analytics Master Classes in Singapore and Kuala Lumpur. We were pleasantly surprised by the sheer amount of interest in web analytics in this region with close to 900 advertisers, agencies, bloggers, developers, and technophiles descending upon the events. For those of you who made it out, we thank you for your participation and interest, and hope you gained valuable insights from our myriad of speakers.

Today we are making available the videos of all the talks from the Singapore event. Each session was kept deliberately short - no speaker goes on longer than 20 minutes - in order to maintain the audience’s interest and to keep the topics flowing at a good pace. Since no video goes for longer than 20 minutes, it means that each video is of a perfect length to watch during work, on break, or at home, and lets you learn about Google Analytics in convenient bite-sized portions!

Enough from me - and on with the videos!


Keynote - Beth Liebert, Google Analytics Product Manager, Google



The Power of Segmentation - Barbara Pezzi, Director Webmarketing & Ecommerce, Swissotel



Google Analytics: Powerful. Flexible. Intelligent - Stephanie Hsu, Google Analytics Specialist, Google



Taming the HiPPO - Adrian Tan, Director Online Marketing Services, clickTRUE



Shaping the Funnel - Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia



Optimising AdWords with Google Analytics Data - Lianne Mateo and Iris Cheng, Google Analytics Specialists, Google Southeast Asia



Re-modeling Plasa.com - Justin Lee, co-Founder, PointStar



Optimising Raffles Hotels and Resorts - Rajitha Dahanayake, CEO, eMarketingEye



Better Landing Pages with Google Website Optimiser - Jon Stona, Regional Product Marketing Manager, Google Asia Pacific



Price Testing: the Holy Grail of Marketing - Rachit Dayal, CEO, Happy Marketer



Catching Up On Trends - Madona Michael, Account Strategist, Google Southeast Asia



Google Analytics Resources - Dinesh Jain, Google Analytics Specialist, Google India



Audience Reaction



Posted by Vinoaj Vijeyakumaar, Google Analytics JAPAC Lead, Global Technical Services

More choice for users: browser-based opt-out for Google Analytics on the way

Friday, March 19, 2010 | 6:21 PM

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As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics. Our engineers are now hard at work finalizing and testing this opt-out functionality. We look forward to making it globally available to our users in the coming weeks.

Google Analytics Master Class Presentation Slides are Now Available

Monday, March 15, 2010 | 12:56 PM

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Last week we executed Google Analytics Master Classes in Singapore and Kuala Lumpur. We were pleasantly surprised by the sheer amount of interest in web analytics in this region with close to 900 advertisers, agencies, bloggers, developers, and technophiles descending upon the events. For those of you who made it out, we thank you for your participation and interest, and hope you gained valuable insights from our myriad of speakers.

For those of you who couldn't join us on the day, worry not, as we are making available all slides from all our talks today. Over the next week or so we will also make available the videos from the talks in Singapore. We will also follow up with a blog post to answer the questions that we could not get to during our Q&A sessions.

Keynote - Beth Liebert, Google Analytics Product Manager, Google



The Power of Segmentation - Barbara Pezzi, Director Webmarketing & Ecommerce, Swissotel



Google Analytics: Powerful. Flexible. Intelligent - Stephanie Hsu, Google Analytics Specialist, Google



Taming the HiPPO - Adrian Tan, Director Online Marketing Services, clickTRUE




Shaping the Funnel - Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia



Optimising AdWords with Google Analytics Data - Lianne Mateo and Iris Cheng, Google Analytics Specialists, Google Southeast Asia



Re-modeling Plasa.com - Justin Lee, co-Founder, PointStar



Optimising Raffles Hotels and Resorts - Rajitha Dahanayake, CEO, eMarketingEye



Better Landing Pages with Google Website Optimiser - Jon Stona, Regional Product Marketing Manager, Google Asia Pacific




Price Testing: the Holy Grail of Marketing - Rachit Dayal, CEO, Happy Marketer




Catch Up On Trends - Madona Michael, Account Strategist, Google Southeast Asia




Google Analytics Resources - Dinesh Jain, Google Analytics Specialist, Google India




12 Things to Do Today - Vinoaj Vijeyakumaar and Stephanie Hsu




Stay tuned for more when we will bring you video and answers to the questions we could not get to during Q&A.