Upcoming Google Analytics Webinar: Optimising Your Campaigns Using Google Analytics

Thursday, August 27, 2009 | 3:58 PM

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Update: a recording of the webinar is now available on YouTube or you can watch it here:



Need to stretch your marketing dollars more in this economic downturn? Are you sure you are receiving the best returns on your online advertising investment? Learn how to get more conversions or increase your return on investment and not just more clicks! Take action now and learn how to glean actionable insights from your Google Analytics reports!

Lichi Wu, Google AdWords Account Manager and Google Analytics Guru, will be conducting a webinar on "Optimising Your Campaigns Using Google Analytics". The event will take place on Wednesday, 2 September 2009 at 2-3 PM Singapore time (GMT + 8).

This FREE webinar will help you to optimise your campaigns using Google Analytics. The webinar will guide you through discovering which organic and paid keywords, referral sites, and so on, are driving conversions for your business. We can use the data in your Google Analytics reports to find opportunities, for example what keywords to add/remove from your campaigns, which sites to target or exclude, which ad texts to tweak, and more. He will also explain advanced segmentation, AdWords-specific optimisation strategies, and importing Google Analytics goals into AdWords. The webinar is mainly targeted towards AdWords advertisers who already have Google Analytics implemented correctly in their website, have set up goals or e-commerce tracking, and have their AdWords account linked to their Google Analytics account. Nonetheless, everyone is welcome!

There will also be a group of Google Analytics specialists ready to answer your questions at the end of the webinar. For a preview of this webinar, you can watch this video.


To attend the webinar, you only need a computer with an internet connection and a speaker. Interested? Register at this page by Tuesday September 1st!

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