Google Southeast Asia Announces Creative09 Award Call for Entries

Wednesday, November 11, 2009 | 6:45 PM

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Google Southeast Asia announces the Call for Entries for the Google Creative09 Award. Now in its second year, the Google Creative Award celebrates innovative and creative digital and interactive advertising from across Southeast Asia (Singapore, Malaysia, Thailand, Philippines, Indonesia, and Vietnam). The award is given to the creative team that used multiple Google platforms like Google Maps, Google Earth, iGoogle, YouTube, OpenSocial and more to create a sizzling, memorable online campaign in the last 12 months (Dec 2008 - Nov 2009).

Last year the award was given to Proximity Singapore for the “Catch Lewis If You Can” Nescafe campaign. The campaign provided multiple touch points to engage users and harnessed the interactivity of the medium to keep interest levels high.

2009's entries will be judged by a panel of advertising experts from the region:

Chris Chiu is Executive Creative Director of Leo Burnett Singapore. Chris has garnered over 300 awards to date and has had his work published in Archive, Graphis, Campaign (UK), Advertising Age (US), Contagious (UK), the Reel and Shots amongst others. His portfolio has also been recognized by juries from the D&AD, Cannes, One Show, Clio's, New York Art Directors Club, AWARD (Australia), AdFest, Media's Asian Advertising Awards, Times Asia Pacific, London International and New York Festivals.

James Keng Lim is the Regional Creative Director of Patroids and former Creative Director of Publicis. James has won numerous advertising and marketing awards including Singapore Effectiveness ‘Effies’ Awards, Design & Art Direction Awards (D&AD), One Show, Cannes Advertising Festivals, Clio Advertising Awards, London International Awards, and Malaysian Kancils.

Julian Persaud is the Managing Director of Google Southeast Asia. Julian has been with Google for four years, and was Head of Online at Google Australia before taking on his new role in Singapore.

This year’s judging criteria includes: creative use of Google products and technologies, interactivity and functionality, creative concept, and overall user experience.

Deadline for submission of entries is on November 30th 2009. The winner of the Creative09 Award will be announced as part of “The Googlies” Awards at the Google appreciation event for clients and partners on December 3rd 2009.

For more info and to submit your entries, please visit Creative09 Award.

Are you stuck for ideas? You can explore a diverse range of creative examples at our Be-Creative interactive gallery which showcases the most interesting online marketing and advertising ideas using Google products. Please take time to browse through them and be inspired. Find out how to get started with these Google technologies at our Creativity Meets Technology microsite.

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