Google Analytics Master Class is back in Singapore! And also visiting Kuala Lumpur this year!

Monday, February 22, 2010 | 12:00 AM

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Are you taking action on your web analytics data? Do you know what to do with all those metrics and dimensions? How can you drive value for your business through your web analytics data?

Last year, we ran our first-ever Google Analytics Master Class in Singapore, which was also a first for Southeast Asia. The event was a resounding success, and we are bringing it back again this year, bigger and better!

This year enjoy an afternoon packed with tips and insights from local and international web analytics professionals and speakers from the Google Analytics team. See how analytics helps drive value through case studies from the travel, fashion, retail, technology, and telecommunications industries. Walk away knowing how to improve your site's user experience and increase your marketing ROI.

Are there others in your office who are Analytics addicts? Then please forward this invitation on to them. The more the merrier!

Hurry, register soon as places are limited!
Take a sneak peek at our agenda for Singapore. We look forward to seeing you there!

1:30 - 2:00pmArrival & Registration
2:00 - 2:20pmKeynote Address
Beth Liebert, Product Manager, Google Analytics
2:20 - 2:40pmThe Power of Segmentation
Barbara Pezzi, Director Webmarketing & Ecommerce, Swissotel
Learn how Swissotel leverages Google Analytics advanced segments to truly understand its visitors
2:40 - 2:55pmGoogle Analytics: Powerful. Flexible. Intelligent.
Stephanie Hsu, Google Analytics Specialist, Google
Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool.
2:55 - 3:10pmTaming the HiPPO
Adrian Tan, Director, Online Marketing Services, clickTRUE
Jeff Shi, Assistant Manager, Campaign Operations, clickTRUE

clickTRUE share their secrets on overcoming the demands of the Highest Paid Person's Opinion (HiPPO) to drive real value for business
3:10 - 3:20pmShaping the Funnel
Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia
Learn how Amari Hotels used Google Analytics goal funnel reports to optimise their online sales flow to generate more reservations
3:20 - 3:30pmOptimising AdWords with Google Analytics Data
Lianne Mateo, Google Analytics Specialist, Google Southeast Asia
Iris Cheng, Google Analytics Specialist, Google Asia Pacific
Find out how Google's own Google Analytics Specialists optimise AdWords campaigns for increased returns on investment (ROI)
3:30 - 3:40pmMobile Analytics for
Justin Lee, PointStar

PointStar share their experiences working with mobile analytics and insights for, Telkomsel Indonesia's community portal
3:40 - 3:55pmTea Break
3:55 - 4:05pmOptimising Raffles Hotels and Resorts
Rajitha Dahanayake, CEO, eMarketingEye
Find out how eMarketingEye have helped Raffles Hotel understand and optimise their AdWords traffic with the help of Google Analytics reports
4:05 - 4:20pmBetter Landing Pages with Google Website Optimiser
Jon Stona, Regional Product Marketing Manager, Google Asia Pacific
Test different landing page designs with Google Website Optimiser and get more visitors converting on your site
4:20 - 4:30pmPrice Testing with GWO - The Holy Grail of Marketing
Rachit Dayal, CEO, Happy Marketer

Happy Marketer share their experiences price testing for with Google Website Optimiser
4:30 - 4:45pmBoomz! Other Data Sources To Help Your Business Succeed
Madona Michael, Account Strategist, Google Southeast Asia
Learn how to augment your Google Analytics insights with Insights for Search, Google Ad Planner, and YouTube Insights
4:45 - 4:55pmGoogle Analytics Resources
Dinesh Jain, Google Analytics Specialist, Google India

Inspired to start making full use of Google Analytics? Learn more about the available educational resources
4:55 - 5:05pm 10 Things to do Today
Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia
Stephanie Hsu, Google Analytics Specialist, Google

By now your mind is racing with the possibilities Google Analytics holds for your business. We've distilled everything down to 10 actionable items for when you leave our Master Class
5:05 - 5:25pmPanel Discussion and Q&A
Panelists: Beth Liebert, Barbara Pezzi, and Hugh Gage (Web Analytics Wednesdays Singapore)
5:25 - 6:30pmNetworking Session
Hosted by Web Analytics Wednesdays Singapore


shiju said...

does google have such master class events in dublin as well???

Anonymous said...

I hope you guys make videos of all of the speeches and post on YouTube!

Vinny said...

@shiju - the GA team are always looking for opportunities to reach out to the wider web analytics community. I'm sure some such an event will make it to Dublin at some point.

@Anonymous - we certainly aim to share all the slides and videos from the sessions afterwards. Stay tuned to this blog for an announcement on where to download and watch them.

Ed said...

Well this looks like an interesting event. I wonder if there is going to be classes for other areas as well? In fact I don't notice a blog like this for the U.S. and there must be one. If any body knows please let me know.

Marie said...

darn, wish i could've gone. will have to fly from manila.

Jason said...

Vinny, should open one in Vietnam soon

tansheiwah said...

It was a good event, unfortunately I was not able to stay back for the networking session. Good job guys!

Ben Israel said...

Thanks for the awesome event! When's the slides going to be up for downloads?

Saad Kamal said...

Gr8 event! Keep up the good work.

CK Wong said...

Great event and looking forward to the slides, thanks!

Damien C said...

Great event! I am looking forward to the slides too. said...

Are you planning in India????? good blog for internet users.

Vinny said... - we have an Analytics Specialist team in India, and they may be planning something. Keep an eye out on for announcements of future classes and seminars around the world.

@Ben Israel @CK Wong @Damien C - thanks for your interest and support! The slides are now available at

@tansheiwah @Saad Kamal - thanks for your interest and support! Glad you enjoyed it.

@Ed - best source of info for the US would be

@Marie @Jason - we're working hard on bringing these events to more countries in Southeast Asia. Stay tuned!

patrick said...

This comment has been removed by a blog administrator.

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