Wednesday, April 21, 2010 | 7:35 PM
Last month we held 2 successful Google Analytics Master Classes in Singapore and Kuala Lumpur. We were pleasantly surprised by the sheer amount of interest in web analytics in this region with close to 900 advertisers, agencies, bloggers, developers, and technophiles descending upon the events. For those of you who made it out, we thank you for your participation and interest, and hope you gained valuable insights from our myriad of speakers.
Today we are making available the videos of all the talks from the Singapore event. Each session was kept deliberately short - no speaker goes on longer than 20 minutes - in order to maintain the audience’s interest and to keep the topics flowing at a good pace. Since no video goes for longer than 20 minutes, it means that each video is of a perfect length to watch during work, on break, or at home, and lets you learn about Google Analytics in convenient bite-sized portions!
Enough from me - and on with the videos!
Keynote - Beth Liebert, Google Analytics Product Manager, Google
The Power of Segmentation - Barbara Pezzi, Director Webmarketing & Ecommerce, Swissotel
Google Analytics: Powerful. Flexible. Intelligent - Stephanie Hsu, Google Analytics Specialist, Google
Taming the HiPPO - Adrian Tan, Director Online Marketing Services, clickTRUE
Shaping the Funnel - Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia
Optimising AdWords with Google Analytics Data - Lianne Mateo and Iris Cheng, Google Analytics Specialists, Google Southeast Asia
Re-modeling Plasa.com - Justin Lee, co-Founder, PointStar
Optimising Raffles Hotels and Resorts - Rajitha Dahanayake, CEO, eMarketingEye
Better Landing Pages with Google Website Optimiser - Jon Stona, Regional Product Marketing Manager, Google Asia Pacific
Price Testing: the Holy Grail of Marketing - Rachit Dayal, CEO, Happy Marketer
Catching Up On Trends - Madona Michael, Account Strategist, Google Southeast Asia
Google Analytics Resources - Dinesh Jain, Google Analytics Specialist, Google India
Posted by Vinoaj Vijeyakumaar, Google Analytics JAPAC Lead, Global Technical Services