Google Analytics Master Class Videos now online!

Wednesday, April 21, 2010 | 7:35 PM

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Last month we held 2 successful Google Analytics Master Classes in Singapore and Kuala Lumpur. We were pleasantly surprised by the sheer amount of interest in web analytics in this region with close to 900 advertisers, agencies, bloggers, developers, and technophiles descending upon the events. For those of you who made it out, we thank you for your participation and interest, and hope you gained valuable insights from our myriad of speakers.

Today we are making available the videos of all the talks from the Singapore event. Each session was kept deliberately short - no speaker goes on longer than 20 minutes - in order to maintain the audience’s interest and to keep the topics flowing at a good pace. Since no video goes for longer than 20 minutes, it means that each video is of a perfect length to watch during work, on break, or at home, and lets you learn about Google Analytics in convenient bite-sized portions!

Enough from me - and on with the videos!


Keynote - Beth Liebert, Google Analytics Product Manager, Google



The Power of Segmentation - Barbara Pezzi, Director Webmarketing & Ecommerce, Swissotel



Google Analytics: Powerful. Flexible. Intelligent - Stephanie Hsu, Google Analytics Specialist, Google



Taming the HiPPO - Adrian Tan, Director Online Marketing Services, clickTRUE



Shaping the Funnel - Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia



Optimising AdWords with Google Analytics Data - Lianne Mateo and Iris Cheng, Google Analytics Specialists, Google Southeast Asia



Re-modeling Plasa.com - Justin Lee, co-Founder, PointStar



Optimising Raffles Hotels and Resorts - Rajitha Dahanayake, CEO, eMarketingEye



Better Landing Pages with Google Website Optimiser - Jon Stona, Regional Product Marketing Manager, Google Asia Pacific



Price Testing: the Holy Grail of Marketing - Rachit Dayal, CEO, Happy Marketer



Catching Up On Trends - Madona Michael, Account Strategist, Google Southeast Asia



Google Analytics Resources - Dinesh Jain, Google Analytics Specialist, Google India



Audience Reaction



Posted by Vinoaj Vijeyakumaar, Google Analytics JAPAC Lead, Global Technical Services

12 comments:

simpleet said...

Are the Kuala Lumpur videos similar in content?

Vinny said...

@simpleet we didn't record in KL, but the content is very similar

Chetan Sachdev said...

Wow, nice resource on learning Google Analytics.

Leonas said...

have been waiting for this for so long!

Arnold said...

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Ashwin Jayaprakash said...

This comment has been removed by the author.

KentC said...

In The Power of Segmentation Barbara Pezzi states that average time on page would be a more useful metric for a blog post. Wouldn't the means of calculating average time on page make this somewhat useless?

Please correct me if I'm wrong, but:

Average Time on Page (ATOP) is calculated by looking at the time stamp of a page call, then comparing it to the time stamp of the next page call. So if visitor views page A at t0 then page B at t99, then they have spent 99 unites of time on page A. If they then leave, you have no idea how long they spent on Page B because you have no following page call to compare time stamps with.

Now, if a large portion of your visitors exit on a post page (I'm going to guess 90% due to the nature of a blog) - meaning that you're not collecting the ATOP for those pages - then that metric is going to be hopelessly skewed... no?

Vinny said...

@KentC - yes this is a very valid concern. However, through Event Tracking at fixed intervals or virtual pageviews (ie triggering _trackPageview at fixed intervals), you can create hits that can be used for time calculations.

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Thanks for the information. Helped us to convince most on how this process works and what they could achieve by following these guidelines.
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